Turn property ad spend into tracked site visits and bookings Builders and brokers spend heavily on pamphlets, hoardings and portal leads — then lose the trail. Convo puts every enquiry on WhatsApp, qualifies it automatically, and keeps booked buyers informed until possession.
The WhatsApp fix
Four plays that run the funnel on WhatsApp From the first ad tap to possession day — acquisition, qualification, retention and always-on support.
Acquisition
Replace pamphlets with Click-to-WhatsApp ads Hi 👋 Here's the brochure for Swaraj Ananta. When would you like to visit?
Contact saved
Buyer taps “Send Message” on a Facebook or Instagram ad and WhatsApp opens instantly — no landing page, no form drop-off The contact is saved and the ad source is tagged automatically, so every rupee of spend is 100% trackable The brochure goes out in the first reply, with zero response delay Qualification
Qualify every lead before sales picks up the phone Qualification form
Configuration 3 BHK
Budget range ₹75L – 1 Cr
Buying for Investment
Site visit This weekend
Budget qualified
WhatsApp Lead Qualification A WhatsApp form asks configuration, budget range, self-use vs investment and preferred visit time Leads are auto-tagged — Investor, Budget qualified, High intent — and routed accordingly Sales calls the buyers who are ready first, cutting wasted calls by 40–60% Retention
Keep booked buyers informed through construction Tower B — 5th slab completed ✅
Dec 2027
Possession timeline
Construction Progress Updates Mark a milestone — slab, tower, amenities — and a WhatsApp broadcast goes out with site photos Every update carries the possession-timeline reminder, so buyers always know where things stand Transparent, consistent updates replace the anxious “any update?” calls to the sales team Always-on
Answer project questions 24/7 with a chatbot Hi 👋 Welcome to Swaraj Ananta. What would you like to explore?
📄 Brochure
📐 Floor plans
💰 Pricing details
📅 Book site visit
Instantly delivers the brochure PDF, floor plans, amenities list and pricing on request Books the site visit inside the same chat — no human in the loop needed Cuts repetitive queries to the team by 50–70% and keeps after-hours leads warm The problem
Real estate marketing is expensive — and most of it is untrackable Every gap below leaks spend, time or buyer trust somewhere along the funnel.
Ad spend goes untracked
Pamphlets, hoardings and newspaper ads generate zero measurable data — you never learn which one produced a booking.
Slow responses kill serious buyers
High-intent leads go cold before the first follow-up call ever connects.
Sales teams chase low-intent enquiries
40–60% of leads are budget-mismatched or just exploring, so senior sales time is spent on the wrong conversations.
Booked buyers feel anxious during construction
After booking, silence sets in. Irregular updates over a multi-year build erode trust.
After-hours queries get missed
Buyers ask for the brochure, floor plan or price at 10pm. Manual replies stop at 8pm and the lead is cold by morning.
No structured tracking across the funnel
There's no clean line from campaign → enquiry → site visit → booking, so spend can't be judged.
What real estate teams get
Effort shifts from chasing to converting 40–60%
Fewer wasted sales calls
25–35%
Better site-visit conversion
50–70%
Fewer repetitive queries
How it works
From ad tap to scheduled site visit Buyer sees a local property ad
A CTWA ad runs on Facebook or Instagram, targeted to the micro-market.
Taps “Send Message”
WhatsApp opens instantly with the project pre-filled — no form, no wait.
Gets the brochure + a form
The bot shares the brochure and asks the qualifying questions.
System tags the lead
Budget, configuration and intent are captured and the lead is scored.
Site visit scheduled
A qualified, source-tagged lead lands with sales, ready to book a visit.
Quick readiness checklist
What you need to get started WhatsApp Business API enabled (Convo sets this up, including the green tick) Project brochure, floor plans and price sheet as shareable files A Facebook Page and ad account for Click-to-WhatsApp campaigns Milestone list for the construction broadcast schedule Convo helps you launch this end-to-end — API onboarding, green tick, chatbot build and campaign setup.
Deeper context: why real estate teams need WhatsApp conversation tracking . Ready to get started? Create your Convo account .
Build Strong Customer Relationship with one message at a time Convo is a strategic solution that helps businesses meet their customers where they are — on WhatsApp.
