Plug the five revenue leaks every D2C brand lives with
COD rejections, abandoned carts, junk ad leads, unseen order updates and missing reviews quietly drain margin. Convo runs the fix for each one on the WhatsApp Business API — confirm intent, recover carts, qualify leads and collect reviews in a single thread.
From the first ad tap to the post-purchase review — confirm intent, recover carts, capture leads, keep every update in one thread, and ask for reviews at the right moment.
COD orders
Confirm COD intent before you ship
Confirm your COD order #4821 1× Cotton Crew Tee · ₹1,299 payable on delivery
✅ Confirm order
Cancel
Confirm order
Intent confirmedReady to ship
COD Order Confirmation
Every COD order triggers a WhatsApp confirmation before the parcel moves
Only serious buyers tap to confirm — casual orders are filtered early
Brands typically see 20–40% fewer COD RTOs and 15–30% lower logistics cost
Abandoned carts
Recover carts while intent is still fresh
Still in your cart · 2 items · ₹2,640
You left a few things behind 👀 Free shipping still applies — want to check out?
Complete my order
Cart recovered
Abandoned Cart Recovery
A WhatsApp follow-up goes out minutes after drop-off, not days later by email
Remind, clarify shipping and reduce doubt, then bring the customer back in one tap
10–25% of abandoned carts recovered, and faster conversions than email
Ad leads
Skip lead forms with Click-to-WhatsApp ads
Send MessageWhatsApp
Hi 👋 Thanks for tapping our ad. Which size are you looking for?
Medium, and do you ship to Pune?
Source: Instagram AdSerious buyer
Click-to-WhatsApp Ads
The ad opens a WhatsApp chat instantly — no form, no unreachable numbers
Intent is captured at its peak and only serious buyers reach sales
30–50% better lead quality at a lower cost per qualified lead
Order updates
Make WhatsApp the primary channel
Order #4821 confirmed ✅ We'll notify you when it ships.
Your OTP is 4472 — enter it to verify this number.
Out for delivery 📦 Arriving today between 4–7 pm.
~90%
Open rate
1 thread
Every update
Confirmations, OTPs & Updates
Order confirmations, shipping updates and OTPs all land in the same chat
No more spammy SMS or ignored email — around 90% better open rates
Fewer failed OTP verifications means fewer support tickets
Reviews
Collect Google reviews in one tap
How was your order? Tap a rating 👇
⭐
⭐⭐
⭐⭐⭐
⭐⭐⭐⭐
⭐⭐⭐⭐⭐
⭐⭐⭐⭐⭐
Thank you! Share it on Google in one tap 👉
Redirects to Google Reviews
One-Tap Review Collection
Ask right after delivery, when the customer is happiest
Quick rating buttons redirect straight to Google Reviews — no awkward calls
40–50% response rates, higher trust and faster rating improvement
The problem
Where ecommerce engagement breaks
Each gap below leaks spend, margin or customer trust somewhere along the journey.
COD orders turn into losses
Customers place COD orders casually and reject parcels at the doorstep. Returns eat into margin and operations — wasted spend, blocked inventory, lost margin.
Carts get abandoned
Products are added with genuine interest, then final price or shipping timeline creates doubt — and no follow-up happens after drop-off.
Ad leads look good but don't convert
People don't remember filling forms, numbers are unreachable, and follow-ups happen too late — intent dies before the first conversation.
Critical updates go unseen
Order updates on email are rarely checked and OTPs on SMS feel spammy. Failed verifications turn into support tickets.
WhatsApp breaks at scale
Brands run support and broadcasts off the consumer app instead of the Business API, so messaging stalls exactly when volume grows.
Happy customers don't leave reviews
Orders are delivered and customers feel happy, but the right moment to ask is missed — so growth keeps depending on ads.
What ecommerce teams get
Effort shifts from chasing to converting
20–40%
Fewer COD RTOs
10–25%
Abandoned carts recovered
30–50%
Better lead quality from ads
90%
Better message open rates
How it works
Every enquiry qualified inside the conversation it started in
Step 1
Enquiry lands
An ad click, form or DM opens a WhatsApp thread with the customer.
Step 2
Bot qualifies
Product interest, city and timeline are asked upfront — zero forms.
Step 3
Routing
Qualified enquiries are handed to the right rep automatically.
Step 4
Follow-up
Automated nudges continue until the customer replies.
Quick readiness checklist
What you need to get started
WhatsApp Business API enabled via Convo (including the green tick)
Catalogue and order data connected
Message templates approved
Flows switched on: COD, cart, ads, updates, reviews
Convo can set all this up for your business — API onboarding, green tick, templates and every flow.
